Once the Huelva agri-food company has concluded the process of strategic reflection, setting its objectives at the international level, identifying its priority markets and strategies for its internationalization, it must initiate an operational planning process that will specify specific commercial, marketing, and promotional actions. , oriented to the scope of said objectives. Click here for more details:- promotional products Sydney.
The so-called marketing mix encompasses a set of tools at the service of companies to achieve the objectives of positioning in a given market. These tools are known, for their acronym in English, as ‘the four P’ of marketing: Product, Price, Place (Place in English) and Promotion. For a marketing strategy to be efficient and effective, it is considered necessary for there to be coherence between them.
To complete the marketing strategy, it is advisable to keep in mind also the people to whom we are going, the production processes and the presentation of our products.
International Marketing Mix.
The marketing mix can be projected or oriented towards the international market, adapting the variables that comprise it:
The selected products that make up the exportable offer of the Huelva agri-food company will be the critical element in the international marketing mix, since they will determine the rest of the factors, such as the price, distribution and communication and promotion actions that companies must carry out to encourage its external marketing.
From the point of product differentiation, it is advisable that the presentation of the exportable offer be made in such a way that the attributes of the product are highlighted, according to the preferences of the recipients in the external target markets, whether the final consumer or the importer /distributor. Also, it will be necessary to comply with the legal requirements for consumer information and packaging required by the authorities of the destination market.